(RALSTON, IA) May 19, 2015 – West Central® Cooperative today unveiled new branding for its dairy nutrition feed ingredients and health aids, SoyPlus®, SoyChlor® and PasturChlor®.
Dairy Nutrition Plus™, a family of quality products by West Central, positions the company for growth by bringing together the company’s dairy nutrition offerings under a parent brand while re-energizing well-known products.
“As a manufacturer, West Central has a long-standing commitment for providing quality and consistency and that is not going to change,” explained executive vice president of animal nutrition, Mark Cullen. “The Dairy Nutrition Plus family of quality products showcases the ways in which West Central offers more to feed mills, nutritionists and dairy producers.
“We are continuously innovating to add value in a way that not only provides proven results, but provides supply chain reliability, access to the knowledge of industry experts, and tools that improve efficiency for our customers in what they do every day,” Cullen added.
Cullen noted that each product’s attributes are clearly defined in each product’s new tagline.
- SoyPlus®: beyond bypass™
- SoyChlor®: leading the transition™
- PasturChlor®: calcium light, DCAD right™
While the product logos and taglines have changed, their formulations and rigorous testing methods remain the same.
In addition, the company’s newly launched website DairyNutritionPlus.com delivers in-depth product information, a comprehensive database of scientific research and trials which utilize the products, an archive of the company’s popular “Nutrition Plus” newsletter and contact information for West Central’s Dairy Nutrition Plus product sales managers.
The new brand identity, including positioning statements, logos and brand standards were commissioned from bluespace creative, inc., a full-capability brand communications agency located in Denison, Iowa.
West Central, a farmer-owned cooperative headquartered in Ralston, Iowa, produces the Dairy Nutrition Plus™ line which includes SoyPlus, a high bypass protein source for dairy feed rations, SoyChlor, a palatable source of chloride for adjusting Dietary Cation-Anion Difference (DCAD) in close-up dry dairy cows and PasturChlor a low-calcium, palatable source of chloride for adjusting Dietary Cation-Anion Difference (DCAD) in close-up dry dairy cows. Renowned for quality and consistent formulations, these products are key components in dairy nutrition plans around the globe.
For more information on Dairy Nutrition Plus™, a family of quality products by West Central, visit www.DairyNutritionPlus.com, call (800) 843-4769 or connect with us on Facebook, Twitter (@dairynutrplus), LinkedIn or YouTube.